Taupō finds recipe for success with IRONMAN 70.3 World Championships
The triathletes competing for World Championship honours in Aotearoa, of whom 95 per cent were from overseas, brought thousands of spectators with them. On average they stayed five nights in Taupō and 13 nights in New Zealand, resulting in a huge 187,325 visitor nights across the country.
The increase in visitor numbers benefitted the Taupō district with a year-on-year increase of 84 per cent in international spending. During the two-week event period, international card spend was up 116 per cent compared to the previous year.
Every qualifier was gifted a pūrerehua, a Māori wind instrument, and welcome message from Ngāti Tūwharetoa, while race days opened with a haka on the lakeshore.
“We embrace every opportunity to support events taking place on our moana. Our welcome, the haka, and the pūrerehua gifted to each athlete were a way to manaaki our manuhiri and share the essence of Tūwharetoa with the world. We are delighted to partner with such an extraordinary event," says Rakeipoho Taiaroa, Chief Executive, Tūwharetoa Māori Trust Board.
Taupō District Mayor David Trewavas says it was a privilege to be able to stamp a unique cultural mark on this global event.
“I extend my gratitude to everyone who played their part, but I particularly want to acknowledge the support of Ngāti Tūwharetoa, Te Kotahitanga o Ngāti Tūwharetoa, Ngatī Tahu - Ngati Whaoa.
“The support from the whole community was invaluable and a huge thanks go to the thousands of volunteers, supporters, businesses and residents who made the event a resounding success that exceeded everybody’s expectations.”
The post-event athlete survey brought many positive comments, and local competitor Thea Davis says the event was fantastic.
“Competing in Taupō is epic. The support you receive is truly amazing from start to finish.”
